National Tourism Week
- Monday, April 20, 2026 - Friday, April 24, 2026
268,000+
Businesses
$130 Billion
in Spending
$50.8
of Canada’s GDP
2 Million
Workers
Celebrating the Power of Tourism
National Tourism Week is a coordinated advocacy week led by the Tourism Industry Association of Canada. The social media campaign aims to raise awareness of tourism’s economic and cultural value in Canada and advocate for its prioritization. By participating, you help ensure Canadians, visitors, and all levels of Canadian government recognize the power of tourism as:
- a major economic driver,
- a source of community vitality across the country,
- a connector through meetings, events, sport tourism, and business travel,
- an export sector that brings international spending into Canada,
- a contributor to unity, shared identity, pride, and culture (especially Indigenous-led tourism), and
- a reason for Canadians to support Canadian communities through the Travel in Canada Pledge (Thursday).
Week Structure
Starting on April 20, the campaign will guide and engage the public in understanding the power of tourism. The sequence moves from national economic importance to local proof with community-level statistics. Then, we expand the definition of tourism to include in-person meetings and events. Next, we invite audiences to take the Travel in Canada Pledge, and we close the week with a celebration of tourism’s role creating national unity and pride.
Monday – Economic Powerhouse: sets national importance immediately.
Tuesday – Local Impact & Community Vitality: grounds the story in local realities.
Wednesday – Connection: tourism brings people together (meetings, events, sport).
Thursday – Travel in Canada Pledge + Unity: motivates Canadians to pledge travel in Canada and frames tourism as a builder of unity and shared identity (especially Indigenous-led tourism).
Friday – Culture & Pride: capstone celebrating Canada’s natural and historic places, Indigenous communities, national heritage, and the pride that comes from protecting and experiencing them.
How to Take Part
Join us in celebrating the power of tourism, and invite your audiences to engage as supporters of travel in Canada.
- Minimum: Post once during the week (any day)
- Recommended: Post twice: Tuesday for local impact and Thursday for the travel pledge
- Strong: Post three times: Monday, Tuesday, and Thursday
Hashtags: #PoweredByTourism & #NationalTourismWeek
Tags: TIAC + add your location (city/province).
Find your local data
- Go to Local Impact
- Search your riding name
- Use one number (jobs or number of tourism businesses)
Daily Visuals
Ready-to-Use Posts
Monday, April 20, 2026
Tourism is an economic powerhouse
Post (169 characters)
National Tourism Week, April 20–24, is a moment to recognize the people and businesses powering Canadian communities.
Canada: #PoweredByTourism #NationalTourismWeek
Post (with local stats)
Tourism is a major economic driver, including here in [Riding/Community] where it powers [X jobs / # businesses].
Data: Local Impact
Canada: #PoweredByTourism #NationalTourismWeek
Tuesday, April 21, 2026
Tourism powers main streets
Post (207 characters)
In [Riding/Community], tourism supports [x jobs or businesses] and helps power local businesses and main streets.
Data: Local Impact
Canada: #PoweredByTourism #NationalTourismWeek
Wednesday, April 22, 2026
Tourism powers connection
Post (168 characters)
Meetings, events, festivals, and sport tourism bring people together in [Riding/Community] and power local opportunities.
Canada: #PoweredByTourism #NationalTourismWeek
Post (with local stats)
Meetings, events, festivals, and sport tourism bring people together and power
economic opportunities in [Riding/Community]. Here, tourism supports [X jobs / # businesses].
Data: Local Impact
Canada: #PoweredByTourism #NationalTourismWeek
Thursday, April 23, 2026
Travel in Canada Pledge
Tourism builds unity, with Indigenous focus
Post (213 characters)
I pledge to travel in Canada, supporting communities and sharing experiences that build
unity at home. Comment “I pledge” and share where you’ll travel in Canada this year.
#PoweredByTourism #NationalTourismWeek
Post (with local stats)
I’m taking the Travel in Canada Pledge to support Canadian communities and Indigenous-led experiences. Your tourism supports [X jobs / $Y] here in [Riding/Community].
Data: Local Impact
Comment “I pledge” and share where you’ll travel in Canada this year.
Canada: #PoweredByTourism #NationalTourismWeek
Friday, April 24, 2026
Tourism powers culture and pride
Post (134 characters)
Tourism powers Canada’s story by connecting us to heritage, nature, and our
neighbours.
Canada: #PoweredByTourism #NationalTourismWeek
Post (with local stats)
Tourism powers Canada’s story, including here in [Riding/Community] where it supports
[X jobs / # of businesses]. Travel within Canada connects us to heritage, nature, and our neighbours.
Data: Local Impact
Canada: #PoweredByTourism #NationalTourismWeek
Optional Extra Photo
or Video Suggestion
- visit with a local operator/attraction/venue
- photo with tourism workers
- festival/event/sport venue photo
- heritage site / museum / historic main street
- nature setting / trail / lookout (where appropriate)
- or use the TIAC-provided visuals if no photo is available
Key Partner
Co-Sponsors
