Tourism Can Inspire
Advocacy, ICAF, Letter

ICAF Letter to Prime Minister Carney

The Right Honourable Mark Carney, P.C., M.P.
Office of the Prime Minister
80 Wellington Street
Ottawa, ON K1A 0A2

Dear Prime Minister Carney,

Canada’s tourism sector is united in its concern about the future of the International Convention Attraction Fund (ICAF). Budget 2025 did not renew the program, which expires in March 2026. This $10 million annual investment delivers a 22-to-1 return and advances your trade diversification and competitiveness objectives.

Your Budget 2025 vision aims to catalyze $1 trillion in investment over five years by focusing “government spending where it delivers the highest return.” ICAF exemplifies this approach. International conferences are being planned now for 2028, 2029, and beyond.

However, without ICAF’s renewal, Canadian cities will be unable to compete with international destinations that offer millions in financial support for these bids. Each lost opportunity represents foregone economic activity and tax revenue. It also means Canadian researchers, entrepreneurs, and industry leaders lose the chance to connect with global peers and showcase Canadian innovation.

According to Destination Canada, ICAF has committed $30.5 million since launched, winning 87 events projected to generate $649.8 million in direct economic impact and $44.8 million in federal tax revenue. The program was originally projected to only generate $174 million.

Just as “Own the Podium” helps Canadian athletes win Olympic gold, ICAF helps Canadian cities win high-value international gatherings of global leaders in advanced manufacturing, AI, life sciences, finance and insurance, natural resources, and agribusiness. These are the sectors critical to reducing Canada’s reliance on a single trade partner and building the strongest economy in the G7.

We are asking you to commit $10 million annually for four years to renew the International Convention Attraction Fund. This strategic investment exemplifies the crowding in approach central to Budget 2025—public dollars that mobilize multiples of private sector activity. ICAF will catalyze hundreds of millions in private investment, protect thousands of jobs, and strengthen Canada’s competitive position in the global business events market. This is precisely the type of high-return, productivity-enhancing investment your government has prioritized.

Please confirm your support and renew the International Convention Attraction Fund.

Sincerely,

Sébastien Benedict
President & CEO
Tourism Industry Association of Canada

Beth McMahon
President & CEO
Hotel Association of Canada

Minto Schneider
Chair
Meetings Mean Business Canada

Keith Henry
President & Chief Executive Officer
Indigenious Tourism Association of Canada

Laura Pallotta
Vice President Sales and Distribution – Canada
Marriott International

Ben Cadwell
Chief Operating Officer,
Fairmont & Raffles, Americas

Mark Reeves
Regional Vice President, Franchise Performance Support
IHG Hotels & Resorts

Brian Leon
CEO
Choice Hotels Canada

Marie Pier Germain
Coprésidente
Germain Hôtels

Bradley Sutherland
Director, Business Development
Air Canada

Christina Iversen
Head of External Affairs
WestJet

Jeff Morrison
President & CEO
National Airlines Council of Canada

Monette Pasher
President
Canadian Airports Council

Matthew Jelley
President
Maritime Fun Group (PEI) Ltd.

Kelly Higginson
President & CEO
Restaurants Canada

Paul Nursey
President & CEO
Destination Greater Victoria

Sheri Moore, BPR
Partner, Creative Director
MCC Destination Management

Mylène Gagnon
Vice-President, Sales and Convention Services
Tourisme Montréal

Lesley Pincombe
President & CEO
Rogers Centre Ottawa

Laura Purdy
General Manager
Exhibition Place

Arlindo Gomes
Vice President, Business Development & Venues Management
Explore Edmonton

Nancy Small
CEO
Tourism Richmond

Royce Chwin
President & CEO
Destination Vancouver

Ross Jefferson
President & CEO
Discover Halifax

Andrew Weir
President & CEO
Destination Toronto

Tyler Riopel
CEO
Tourism Jasper

Michael Crockatt
President & CEO
Ottawa Tourism

Alisha Reynolds
President & CEO
Tourism Calgary

Leslie Bruce
President & CEO
Banff & Lake Louise Tourism

Colin Ferguson
President & CEO
Travel Manitoba

Stephanie Pocha
CEO
Discover Saskatoon

Alex Stubbing
President & CEO
Travel Nunavut

Caroline Anderson
Executive Director
Tourism Industry Association of the Yukon

Darren Reeder
President & CEO
Tourism Industry Association of Alberta

Jim Bence
President & CEO
Hospitality Saskatchewan

John Gunter
Chair
Tourism Industry Association of Manitoba

Corryn Clemence
CEO
Tourism Industry Association of Prince Edward Island

Walt Judas
President & CEO
Tourism Industry Association of British Columbia

Ginette Doiron
CEO
Tourism Industry Association of New Brunswick

Darlene Grant Fiander
President
Tourism Industry Association of Nova Scotia

Barry Smith
Executive Director
Convention Centres of Canada

Bianca Kennedy
Past President
Canadian Association of Exposition Managers

Brent Meade
Chief Executive Officer
St. John’s Convention Centre

Caroline Lepage
President and CEO
Québec City Business Destination

Charles Loewen
General Manager, OVG360
Vancouver Island Conference Centre

Darrin Pollard
General Manager & CEO
RBC Place London

David Campbell, CPA, CMA
Managing Director
Encore Canada

Debbie Heywood
Manager, Event Services
Prince George Conference and Civic Centre

Dustin Westling CSEP
Managing Partner
OneWest Event Design & Production

Emmanuelle Legault
President and CEO
Palais des congrès de Montréal

Erin Blanchard
General Manager
Fredericton Convention Centre

Jennifer Spear
President
Clean Slate Strategies

John C. Dunn
Founder
Floor13

Kathy Haley
President & CEO
Metro Toronto Convention Centre

Kurby Court
President & CEO
Telus Calgary Convention Centre

Matt Coyne
President
Cantrav

Matthew Klas
Managing Director
HLT Advisory Inc.

Nathan Gauld
General Manager
Victoria Conference Centre

Preston Miller
Director, Conference Sales
Tourism Whistler

Shari Bricks
Executive Director
Canadian Association of Professional Speakers

Sonia Moffatt
Vice-President &
General Manager
Freeman

Tammy Sweeney
Chief Executive Officer
TCU Place, Saskatoon’s Arts & Convention Centre

Tim Oldfield
President & General Manager
Niagara Falls Convention Centre

Matt Wehling
Senior Vice President, Development US/Canada
Hilton

DonnaLee Demarcke
CEO
Northwest Territories Tourism

Geneviève Cantin
Présidente-directrice générale
Alliance de l’industrie touristique du Québec

Paul Bugge
CEO
Destination St. John’s

Andrew Siegwart
President and CEO
Tourism Industry Association of Ontario

Vincenza Ronaldi
President and CEO
Destination Ontario

Craig Foley
CEO
Hospitality Newfoundland & Labrador

Doug Birrell
President
Niagara Falls Canada Hotel Association

Chris Yeung
Executive Director
Edmonton Destination Marketing Hotels Ltd.

Dominique Villeneuve
Présidente-directrice générale
L’Association Hôtelière du Grand Montréal

Paul Hawes
President & CEO
BC Hotel Association

Sandra Jackle
President & CEO
Regina Hotel Association

Tracy Douglas-Blowers
President & CEO
Alberta Hotel & Lodging Association

Myka Osinchuk
Senior Executive
Calgary Hotel Association

Barrett Fisher
President & CEO
Tourism Whistler

Alnoor Gulamani
President
Bayview Group

Darrell Schuurman
Chief Executive Officer
Canadian Queer Chamber of Commerce

Sara Anghel
President & CEO
Greater Toronto Hotel Association

Krista Leclair
Executive Director
Kingston Accommodation Partners

Michael Juce
President & CEO
Manitoba Hotel Association

Tony Elenis
President & CEO
Ontario Restaurant, Hotel & Motel Association

Christine Kennedy
CEO
Atlific Hotels

Susan Freeman
Executive Director
Meet PEI

Shazma Charania
President
ZS Holdings Ltd.

Vanessa Kosteroski
Chair
Saskatoon Destination Marketing Hotels

Doug Hayes
Senior Vice President
Sandman Hotel Group

Alupa Clarke
Directeur général
Association hôtelière de la région de Québec

Doug Smith
Head of Institutional and Managed Development
Wyndham Hotels & Resorts

John Cudmore
Chair
The Hotel Association of Prince Edward Island Inc.

Carey Power
President
Hotel Association of Nova Scotia

David Stevenson-Moore
Chair
Hotel Association of Vancouver

Irwin M. Prince
President & COO
Realstar Hospitality

Don Lougheed
Regional Vice President Franchise Performance & Commercial Services – Canada
Hyatt Hotels & Resorts

Kevin Toth
President
Fox Harb’r Resort

Steve Ball
President & CEO
Ottawa Gatineau Hotel Association

Tony Cohen
Partner & Executive Vice President
Crescent Hotels & Resorts

Alexis Kereluk
Partner
Connect Seven Group

Melissa French
Chief Operating Officer
Silver Hotel Group

Véronyque Tremblay
Présidente-directrice générale
Association hôtellerie du Québec

Grant Snider
President & CEO
Meeting Escrow Inc.

Alissa Hurley
Chief Commercial Officer
Stagevision

Greg Newton
Executive Vice President
Conventions and Events & General Manager
BMO Centre- Calgary Stampede

Drew Fisher
President & CEO
RBC Convention Centre – Winnipeg

Craig Lehto
General Manager
Vancouver Convention Centre

Madalena Morais
National Sales Account Manager
CCR Solutions

Calvin J. Goodkey
President
Goodkey Show Services Ltd.

Dawn Baldwin
Director of Sales
Halifax Convention Centre

Suzanne Fougere
Executive Vice President, Strategy & Business Development
Events East Group

Janice Matthews
Senior Director, Business
Development
National & Global Parnterships e=mc² events

John G Murray
President & CEO
Sonesta Hotels & Resorts

Shane Downey
Vice President, Government Relations
Global Business Travel Association

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