Faces Behind the Places
Tourism is more than an industry – it’s a nation-building force that strengthens communities, connects people, and celebrates what makes Canada unique.
From the heart of our cities to the edges of our coasts, tourism is part of daily life in communities of every size. Whether it’s a local artisan market, a cultural festival, or a national park, tourism creates opportunity where people live, work, and thrive.
Every year, visitors from around the world – and from across Canada – spend billions exploring our landscapes, cultures, and stories. That money flows directly into neighbourhood shops, Indigenous-owned businesses, museums, hotels, and restaurants. It sustains our economy and fuels the services people rely on.
But tourism is not just about economics. It is one of the most authentic expressions of who we are as a people. It invites Canadians to share their culture, language, and history with others. It helps showcase our values: inclusivity, reconciliation, freedom, and respect.
Tourism celebrates the everyday and the extraordinary. It tells Canada’s story – not through speeches or slogans, but through real experiences. It helps us understand each other, appreciate our differences, and find common ground.
In every region of this country, tourism is creating opportunities, sustaining identity, and building a more united, confident, and prosperous Canada.
