Meet Brenda Hetman-Craig, the force behind 40 Knots Winery and a champion for sustainable, community-driven tourism.
Her philosophy? #Tourism should leave more than footprints. It should leave a legacy.
Under Brenda’s leadership, 40 Knots has become a place where guests don’t just sip wine; they learn about regenerative agriculture, discover the #ComoxValley’s rich history, and connect with the people who make the region unique.
One of her signature initiatives is the Bucket List Market, an annual event that gives local adventure operators and experience providers a free platform to showcase their offerings. It’s not just about promotion; it’s about building an ecosystem where small businesses thrive together, creating authentic visitor experiences that benefit the whole community.
Brenda’s commitment goes further. Over 90% of 40 Knots’ purchases support local businesses, and the winery has become a gathering place where people come together to collaborate, celebrate, and build a stronger community.
With 3,000 visitors a month and 22 local employees, Brenda’s work proves that tourism can drive economic growth, protect the land, and create lasting connections.
