Tourism
Builds
Canada
Let's keep it Strong!
Tourism is a reflection of what Canada does best.
It welcomes the world, supports communities and creates prosperity.














Tourism is an economic engine, supporting businesses in every province and territory.
Visitors spend money in hotels, restaurants, shops, attractions, and local services, keeping businesses thriving.
A strong tourism sector means more opportunities for entrepreneurs, artists, and workers in diverse industries.
Visitors from around the world choose Canada for its natural beauty, vibrant cities, and welcoming communities.
A thriving tourism industry attracts international investment, strengthens trade, and reinforces Canada’s reputation as a world-class destination.
Every visitor returns home with a piece of Canada’s story, helping share our success with the world.
Tourism helps communities grow, from small towns to major cities.
It supports arts, culture, and heritage, giving people the chance to experience Indigenous traditions, Francophone heritage, and Canada’s diverse identities.
Investing in tourism means investing in the places that make Canada unique and vibrant.
Land Acknowledgement
We acknowledge that the Tourism Industry Association of Canada’s offices are located on the unceded, unsurrendered territory of the Algonquin Anishinaabe Nation, who have lived on this land since time immemorial.
We also recognize that tourism takes place on the traditional lands, waters, and territories of many Indigenous Nations across Turtle Island (Canada), and we honour the deep cultural connections Indigenous Peoples have to this land.