The Right Honourable Mark Carney, P.C., M.P.
Office of the Prime Minister
80 Wellington Street
Ottawa, ON K1A 0A2
Dear Prime Minister Carney,
Canada’s tourism sector is united in its concern about the future of the International Convention Attraction Fund (ICAF). Budget 2025 did not renew the program, which expires in March 2026. This $10 million annual investment delivers a 22-to-1 return and advances your trade diversification and competitiveness objectives.
Your Budget 2025 vision aims to catalyze $1 trillion in investment over five years by focusing “government spending where it delivers the highest return.” ICAF exemplifies this approach. International conferences are being planned now for 2028, 2029, and beyond.
However, without ICAF’s renewal, Canadian cities will be unable to compete with international destinations that offer millions in financial support for these bids. Each lost opportunity represents foregone economic activity and tax revenue. It also means Canadian researchers, entrepreneurs, and industry leaders lose the chance to connect with global peers and showcase Canadian innovation.
According to Destination Canada, ICAF has committed $30.5 million since launched, winning 87 events projected to generate $649.8 million in direct economic impact and $44.8 million in federal tax revenue. The program was originally projected to only generate $174 million.
Just as “Own the Podium” helps Canadian athletes win Olympic gold, ICAF helps Canadian cities win high-value international gatherings of global leaders in advanced manufacturing, AI, life sciences, finance and insurance, natural resources, and agribusiness. These are the sectors critical to reducing Canada’s reliance on a single trade partner and building the strongest economy in the G7.
We are asking you to commit $10 million annually for four years to renew the International Convention Attraction Fund. This strategic investment exemplifies the crowding in approach central to Budget 2025—public dollars that mobilize multiples of private sector activity. ICAF will catalyze hundreds of millions in private investment, protect thousands of jobs, and strengthen Canada’s competitive position in the global business events market. This is precisely the type of high-return, productivity-enhancing investment your government has prioritized.
Please confirm your support and renew the International Convention Attraction Fund.
Sincerely,
Sébastien Benedict
President & CEO
Tourism Industry Association of Canada
Beth McMahon
President & CEO
Hotel Association of Canada
Minto Schneider
Chair
Meetings Mean Business Canada
Keith Henry
President & Chief Executive Officer
Indigenious Tourism Association of Canada
Laura Pallotta
Vice President Sales and Distribution – Canada
Marriott International
Ben Cadwell
Chief Operating Officer,
Fairmont & Raffles, Americas
Mark Reeves
Regional Vice President, Franchise Performance Support
IHG Hotels & Resorts
Brian Leon
CEO
Choice Hotels Canada
Marie Pier Germain
Coprésidente
Germain Hôtels
Bradley Sutherland
Director, Business Development
Air Canada
Christina Iversen
Head of External Affairs
WestJet
Jeff Morrison
President & CEO
National Airlines Council of Canada
Monette Pasher
President
Canadian Airports Council
Matthew Jelley
President
Maritime Fun Group (PEI) Ltd.
Kelly Higginson
President & CEO
Restaurants Canada
Paul Nursey
President & CEO
Destination Greater Victoria
Sheri Moore, BPR
Partner, Creative Director
MCC Destination Management
Mylène Gagnon
Vice-President, Sales and Convention Services
Tourisme Montréal
Lesley Pincombe
President & CEO
Rogers Centre Ottawa
Laura Purdy
General Manager
Exhibition Place
Arlindo Gomes
Vice President, Business Development & Venues Management
Explore Edmonton
Nancy Small
CEO
Tourism Richmond
Royce Chwin
President & CEO
Destination Vancouver
Ross Jefferson
President & CEO
Discover Halifax
Andrew Weir
President & CEO
Destination Toronto
Tyler Riopel
CEO
Tourism Jasper
Michael Crockatt
President & CEO
Ottawa Tourism
Alisha Reynolds
President & CEO
Tourism Calgary
Leslie Bruce
President & CEO
Banff & Lake Louise Tourism
Colin Ferguson
President & CEO
Travel Manitoba
Stephanie Pocha
CEO
Discover Saskatoon
Alex Stubbing
President & CEO
Travel Nunavut
Caroline Anderson
Executive Director
Tourism Industry Association of the Yukon
Darren Reeder
President & CEO
Tourism Industry Association of Alberta
Jim Bence
President & CEO
Hospitality Saskatchewan
John Gunter
Chair
Tourism Industry Association of Manitoba
Corryn Clemence
CEO
Tourism Industry Association of Prince Edward Island
Walt Judas
President & CEO
Tourism Industry Association of British Columbia
Ginette Doiron
CEO
Tourism Industry Association of New Brunswick
Darlene Grant Fiander
President
Tourism Industry Association of Nova Scotia
Barry Smith
Executive Director
Convention Centres of Canada
Bianca Kennedy
Past President
Canadian Association of Exposition Managers
Brent Meade
Chief Executive Officer
St. John’s Convention Centre
Caroline Lepage
President and CEO
Québec City Business Destination
Charles Loewen
General Manager, OVG360
Vancouver Island Conference Centre
Darrin Pollard
General Manager & CEO
RBC Place London
David Campbell, CPA, CMA
Managing Director
Encore Canada
Debbie Heywood
Manager, Event Services
Prince George Conference and Civic Centre
Dustin Westling CSEP
Managing Partner
OneWest Event Design & Production
Emmanuelle Legault
President and CEO
Palais des congrès de Montréal
Erin Blanchard
General Manager
Fredericton Convention Centre
Jennifer Spear
President
Clean Slate Strategies
John C. Dunn
Founder
Floor13
Kathy Haley
President & CEO
Metro Toronto Convention Centre
Kurby Court
President & CEO
Telus Calgary Convention Centre
Matt Coyne
President
Cantrav
Matthew Klas
Managing Director
HLT Advisory Inc.
Nathan Gauld
General Manager
Victoria Conference Centre
Preston Miller
Director, Conference Sales
Tourism Whistler
Shari Bricks
Executive Director
Canadian Association of Professional Speakers
Sonia Moffatt
Vice-President &
General Manager
Freeman
Tammy Sweeney
Chief Executive Officer
TCU Place, Saskatoon’s Arts & Convention Centre
Tim Oldfield
President & General Manager
Niagara Falls Convention Centre
Matt Wehling
Senior Vice President, Development US/Canada
Hilton
DonnaLee Demarcke
CEO
Northwest Territories Tourism
Geneviève Cantin
Présidente-directrice générale
Alliance de l’industrie touristique du Québec
Paul Bugge
CEO
Destination St. John’s
Andrew Siegwart
President and CEO
Tourism Industry Association of Ontario
Vincenza Ronaldi
President and CEO
Destination Ontario
Craig Foley
CEO
Hospitality Newfoundland & Labrador
Doug Birrell
President
Niagara Falls Canada Hotel Association
Chris Yeung
Executive Director
Edmonton Destination Marketing Hotels Ltd.
Dominique Villeneuve
Présidente-directrice générale
L’Association Hôtelière du Grand Montréal
Paul Hawes
President & CEO
BC Hotel Association
Sandra Jackle
President & CEO
Regina Hotel Association
Tracy Douglas-Blowers
President & CEO
Alberta Hotel & Lodging Association
Myka Osinchuk
Senior Executive
Calgary Hotel Association
Barrett Fisher
President & CEO
Tourism Whistler
Alnoor Gulamani
President
Bayview Group
Darrell Schuurman
Chief Executive Officer
Canadian Queer Chamber of Commerce
Sara Anghel
President & CEO
Greater Toronto Hotel Association
Krista Leclair
Executive Director
Kingston Accommodation Partners
Michael Juce
President & CEO
Manitoba Hotel Association
Tony Elenis
President & CEO
Ontario Restaurant, Hotel & Motel Association
Christine Kennedy
CEO
Atlific Hotels
Susan Freeman
Executive Director
Meet PEI
Shazma Charania
President
ZS Holdings Ltd.
Vanessa Kosteroski
Chair
Saskatoon Destination Marketing Hotels
Doug Hayes
Senior Vice President
Sandman Hotel Group
Alupa Clarke
Directeur général
Association hôtelière de la région de Québec
Doug Smith
Head of Institutional and Managed Development
Wyndham Hotels & Resorts
John Cudmore
Chair
The Hotel Association of Prince Edward Island Inc.
Carey Power
President
Hotel Association of Nova Scotia
David Stevenson-Moore
Chair
Hotel Association of Vancouver
Irwin M. Prince
President & COO
Realstar Hospitality
Don Lougheed
Regional Vice President Franchise Performance & Commercial Services – Canada
Hyatt Hotels & Resorts
Kevin Toth
President
Fox Harb’r Resort
Steve Ball
President & CEO
Ottawa Gatineau Hotel Association
Tony Cohen
Partner & Executive Vice President
Crescent Hotels & Resorts
Alexis Kereluk
Partner
Connect Seven Group
Melissa French
Chief Operating Officer
Silver Hotel Group
Véronyque Tremblay
Présidente-directrice générale
Association hôtellerie du Québec
Grant Snider
President & CEO
Meeting Escrow Inc.
Alissa Hurley
Chief Commercial Officer
Stagevision
Greg Newton
Executive Vice President
Conventions and Events & General Manager
BMO Centre- Calgary Stampede
Drew Fisher
President & CEO
RBC Convention Centre – Winnipeg
Craig Lehto
General Manager
Vancouver Convention Centre
Madalena Morais
National Sales Account Manager
CCR Solutions
Calvin J. Goodkey
President
Goodkey Show Services Ltd.
Dawn Baldwin
Director of Sales
Halifax Convention Centre
Suzanne Fougere
Executive Vice President, Strategy & Business Development
Events East Group
Janice Matthews
Senior Director, Business
Development
National & Global Parnterships e=mc² events
John G Murray
President & CEO
Sonesta Hotels & Resorts
Shane Downey
Vice President, Government Relations
Global Business Travel Association