Tourism businesses are vital to every community and region across Canada.
Nationwide, the sector generates over $130 billion in economic activity, contributes $50.8 billion to GDP, and supports the livelihoods of over 2 million Canadians. It fuels communities, sustains local businesses, and strengthens our national economy from the ground up.
But tourism is more than an economic driver — it’s a powerful, people-first force that connects regions, celebrates Canada’s multicultural identity, and fosters national pride. It allows us to share our stories with the world, build understanding across cultures, and support meaningful engagement with Indigenous communities.
Use the tool below to discover how tourism directly impacts your local community — through job creation, business development, and economic growth.
Jobs in hotels, motels, lodges, and other places visitors stay overnight.
Food & Beverage
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Workers
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Businesses
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Includes restaurants, cafes, pubs, and catering services serving tourists and locals alike.
Travel Services
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Workers
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Businesses
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Encompasses travel agents, tour guides, and booking services helping people plan and enjoy trips.
Tourism is made up of five core sectors — accommodation, food and beverage, travel services, recreation and entertainment, and transportation — each playing an essential role in the strength and sustainability of Canada’s visitor economy.
But more than that, each sector touches people’s lives in meaningful ways. It’s the family-owned motel that supports three generations. The local café that hires students every summer. The tour guide who shares their heritage and culture with pride. The event that fills downtown with energy and brings neighbours together. The ferry that connects isolated communities to opportunity.
Tourism isn’t a single industry — it’s a network of livelihoods, stories, and local economies working together. When these sectors are strong, communities are vibrant, workers are supported, and Canada thrives.
Recreation & Entertainment
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Workers
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Businesses
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Involves theatres, museums, festivals, casinos, and other cultural or leisure experiences.
Transportation
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Workers
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Businesses
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Covers jobs moving people: airlines, taxes, buses, ride-sharing, ferries, and tour operators.