Tourism Platform

Tourism is more than travel.

It’s a major boost to
Canada’s economy.

Strong tourism sector means more jobs, thriving communities, and growing local businesses.

In 2023, visitor spending reached $113.4 billion in Canada.

For every $1 spent, 27 cents ends up on a government revenue line.

That money helps fund essential services like public transit, infrastructure, healthcare, and community programs—directly benefiting the people and places that make Canada a great destination.

To keep Canada competitive and reach $160 billion in tourism demand by 2030, we need action now.

#TourismCan make a difference with your help.

Tourism Recommendations

  • A skilled, diverse workforce is the backbone of a thriving tourism industry, but labour shortages are hindering the sector's productivity and threaten its ability to meet visitor demand.

    That is why we must invest in the Ready to work program.

    A $40 million investment over three years in Tourism HR Canada's Ready to Work program will help train and transition workers into tourism jobs, bringing new and diverse talent into the sector.

  • Business events are a powerhouse for Canada’s economy.

    In 2019, they made up 40% of total tourism spending and supported 242,000 jobs. These events bring global leaders, drive investment, and fuel local businesses.

    The International Convention Attraction Fund was launched in 2024 to help Canadian cities compete for international conferences. To maximize its impact, we need to increase ICAF funding by $10 million over the next two years.

    With stronger investment, we can secure more events, grow the economy and reinforce our position as a top destination for global business events and conferences.

  • To stay competitive as a global destination, Canada must invest in marketing everything our country has to offer. Strong destination marketing attracts international visitors, fuels local economies, and supports communities that depend on tourism.

    Increasing Destination Canada’s core funding will amplify marketing efforts, strengthen Canada’s global brand, and attract more international visitors.

    As a key driver of tourism, Destination Canada plays a vital role in promoting our destinations, boosting economic growth, and fostering cultural exchange.

    This investment will not only grow tourism but also support local businesses, create jobs, and drive long-term prosperity across the country.

  • Investing in the production of Sustainable Aviation Fuel (SAF) and alternative power solutions for Canada’s transportation sector will help drive the green transition.

    These initiatives will reduce carbon emissions, attract eco-conscious travelers, and position

    Canada as a global leader in sustainable tourism. By supporting SAF and cleaner cruise energy, we can strengthen Canada’s reputation as a top sustainable destination while ensuring long-term economic and environmental benefits.

  • Without strong infrastructure, Canada risks falling behind as a global destination. These investments will help ensure long-term competitiveness and a thriving tourism sector.

    Launching a Tourism Infrastructure Fund and establishing a tax credit program will encourage investment in modernizing Canada’s tourism assets.

    Upgrading airports, hotels, conference centers, and attractions will enhance the visitor experience, drive economic growth, and create jobs in both urban and rural communities.

    Investing in modernized port facilities and efficient passenger processing will improve infrastructure, streamline clearance, and enhance connectivity for international cruise travelers.

    Increased investment in upgraded infrastructure and improved processing efficiency will help attract more cruise traffic, boost tourism spending, and support jobs in port communities

  • With FIFA 2026 on the horizon, Canada must streamline entry for international visitors.

    Investing in digitization and advanced technology for the Electronic Travel Authorization (eTA) system will reduce processing delays, enhance security, and improve the visitor experience.

    Expanding eTA eligibility to include more countries—especially from emerging markets and free trade partners—will attract more travelers, boost tourism, and strengthen global ties.