FOR IMMEDIATE RELEASE
The Board of Directors of the Tourism Industry Association of Canada (TIAC) is pleased to announce the appointment of Sébastien Benedict as President and Chief Executive Officer effective October 20th, 2025. Sébastien brings extensive experience in public affairs, government relations, and leadership, and will lead Canada’s tourism industry forward during a time of opportunity and renewal.
“On behalf of TIAC’s Board, I am thrilled to welcome Sébastien as our new President and CEO,” said Matthew Jelley, Board Chair. “His strategic vision and ability to bring people together make him the ideal leader for TIAC as we build a more competitive and resilient tourism sector. We are confident his leadership will benefit our members and further strengthen our advocacy efforts on behalf of Canada’s tourism industry.”
“I am committed to furthering TIAC’s mission, strengthening our sector, and working collaboratively to shape the future of Canadian tourism.” added Sébastien Benedict. “With our industry positioned for important growth, I look forward to advancing our shared goals and delivering greater impact alongside TIAC’s members, partners, and stakeholders from coast to coast to coast,”
The board would like to thank Claude Paul Boivin, who served as interim CEO during the transition. His steadfast stewardship helped guide TIAC through a period of change and ensure continuity for the organization and its members.
BIOGRAPHY
Sébastien Benedict is recognized as a visionary leader and strategic advocate for Canada’s tourism industry, bringing extensive experience in public affairs, government relations, and organizational leadership. Throughout his career, he has directed complex advocacy efforts, shaped policy development at federal and provincial levels, and guided collaborative initiatives that strengthened the voice and reputation of Canadian tourism.
His leadership stands out for a forward-looking approach rooted in innovation, relationship building, and solution-driven action. Sébastien excels at forging strong partnerships with stakeholders, public officials, and industry leaders, promoting inclusive decision-making and resilient strategies that drive positive change. As a bilingual communicator, he bridges diverse perspectives and positions the organization at the forefront of national conversations.
Known for empowering teams and fostering dynamic working environments, Sébastien is committed to advancing TIAC’s strategic vision, enhancing its impact, and ensuring that Canada’s tourism industry continues to grow, compete, and thrive in a rapidly changing world.